Counselling Theories Essay Example for Free

Guiding Theories Essay I pronounce that this evaluation is my own work, in view of my very own examination/study . I likewise pronounce that this evaluation, nor parts of it, has not been recently submitted for some other unit/module or course, and that I have not replicated to some degree or entire or in any case copied crafted by another understudy and additionally people. I have perused the ACAP Student Plagiarism and Academic Misconduct Policy and comprehend its suggestions. I additionally proclaim, if this is a reasonable abilities evaluation, that a Client/Interviewee Consent Form has been perused and marked by the two gatherings, and where appropriate parental assent has been acquired. 1. Rundown three impacts of the useless condition Lucy experienced childhood in. In what capacity may these have influenced Lucy as a grown-up? In the main model, the impact of Lucy’s father can be found in the sort of accomplices Lucy has decided for her beaus. Lucy grew up with a dad who had the disciplinary job in the family. A considerable lot of Lucy’s beaus have been fierce towards her, she might be pulled in to an accomplice who likes to be in charge. This might be on the grounds that, to her a man’s job is to give out control. Lucy might be unwittingly picking accomplices that model a similar sort of conduct as her dads. It is fascinating to know whether a significant number of them were likewise cold and inaccessible towards her. In the subsequent model, the impact of Lucy’s mother can be found in how Lucy has likewise gone to liquor to adapt to her own downturn. Lucy’s mother regularly thought that it was difficult to adapt to life, particularly when the kids were more youthful. She permitted the oldest youngster Ted, to assume on the liability of taking care of the kids when she felt excessively discouraged or influenced by liquor to mind. Lucy’s conduct shows that she is thinking that its difficult to deal with her life, much like her mom did. She might be unknowingly demonstrating herself after her mom, concerning how she adapts to life and the issues that emerge. Lucy may consider liquor a medicine for her downturn and nervousness, as she saw her mom use liquor as a method for dealing with stress growing up. Lucy’s conduct most emphatically looks like her moms, and I trust her mom has had the best impact and impact on Lucy as a grown-up. In the third model, the troublesome family unit Lucy experienced childhood in has affected on Lucy’s grown-up life. Initially, in the initial ten years of Lucy’s life, she was normally presented to her parent’s contentions and battling. Lucy probably grown up feeling extremely questionable and on edge about her life, without the sustaining backing of her folks. Furthermore, she more likely than not grown up despising her more established sibling for going about as a substitute parent towards her. 2. By what means may the kin birth request have influenced the oldest and the most youthful youngsters and how they react to Lucy, despite the fact that they had comparable demonstrating and support from their folks as kids? Lucy’s oldest sibling was the main conceived and regularly the primary conceived kid assumes the job of guardian in a useless nuclear family. Ted has built up the common attributes of the principal youngster in that he has taken on a position of authority inside the family. Ted may feel more like Lucy’s father than her sibling and this clarifies why he feels it is alright to voice his conclusions about Lucy’s life. His job in the family has been to issue comprehend, with the goal that the family capacities as well as possible. Ted needs to help and care for Lucy, by offering his recommendation on the best way to take care of her issues, however Lucy detests this as she considers Ted to be her sibling not a parental figure. Amy’s position in the birth request is the last kid thus she has been protected from the early disturbance of the family. The last youngster is frequently shielded from the truth of the useless condition of the family. Amy has not needed to manage the kind of issues the more seasoned two have, and doesn't have a similar weight that the other two have. Lucy feels that Amy doesn't attempt to control her, thus she relates better to her. 3. Assume that Lucy’s expansive objectives for guiding are to quit mishandling liquor and quit rehashing the example of oppressive connections. Diagram a program of progress for Lucy, including: an) Identifying the particular objectives she may move in the direction of. b) How you may apply and record fortification to assist Lucy with contacting her objectives? c) How you may assist Lucy with observing any progressions made? The particular objectives that Lucy can progress in the direction of in advising would be ‘to deal with my liquor utilization in a mindful way’ and ‘to pick a progressively appropriate accomplice for a relationship’. In helping Lucy contact her objectives I would urge all her a journal of her practices and the sentiments related with these practices. For instance Lucy could record how she is feeling the following day in the wake of drinking an excess of liquor, and she could likewise record how she felt the following day in the wake of settling on the decision to keep away from drinking. She could then think about her sentiments and ideally she can discover uplifting comments to support her non drinking conduct. Through keeping a journal it fills two needs, right off the bat it assists Lucy with recognizing her own victories and dissatisfactions, and it will help explain her own feelingsâ toward her drinking conduct. Also it is a record that Lucy and I, as Lucy’s advocate, can use as a kind of perspective to beware of her advancement in accomplishing the objectives she has set for herself. The more the triumphs exceed the mistake the almost certain Lucy will keep on adjusting her conduct and improve her emotions towards herself. 4. Clarify the idea of improvement and reaction in directing and depict how it may be valuable in helping Lucy contact her objectives. The idea of boost and reaction in advising alludes to the hypothesis that a specific upgrade triggers a specific reaction by they way we carry on. The encounters we have (the upgrade) impacts our conduct (reaction). In Lucy’s case she has built up a reliance on liquor as a reaction to her tension and misery. During our guiding I would assist Lucy with recognizing that she might have the option to discover different methods of reacting to her uneasiness and misery. Lucy has a scholarly reaction concerning her sentiments of nervousness and gloom, which she gained from her mom. It would be useful for her to perceive that she can become familiar with another reaction to these issues. I would solicit Lucy to think from different occasions, where she has had achievement in beating an impediment, has she attempted different reactions to her triggers. What has not worked in the past would likewise be useful to know. 5. Clarify the standards of negative and encouraging feedback and portray how they may be valuable in helping Lucy contact her objectives. The standards of negative and uplifting feedback are that the results of our conduct is fortified because of the sort of reinforcer being utilized. Positive reinforcers are the point at which we get a charming result to a kind of conduct that urges us to proceed with that sort of conduct. Negative reinforcers are equivalent to positive reinforcers as in we despite everything get the support to proceed with a sort of conduct yet this time it is on the grounds that we are evading an undesirable result to the kind of conduct. A model for Lucy is her utilization of liquor, negative support could be utilized to assist her with changing her conduct. With the end goal for Lucy to quit mishandling liquor she needs to connect her drinking with the terrible results of her conduct. The utilization of liquor is putting her in danger of losing her employment, home and fellowship. Negative reinforcementâ could assist Lucy with perceiving that by deciding to remain calm she will maintain a strategic distance from the undesirable results of putting her activity, home and kinship in danger. Encouraging feedback could be utilized to assist Lucy with perceiving that by deciding to remain calm, her work life will be increasingly charming if her supervisors notice she is appearing on schedule. Her home life will be increasingly secure on the off chance that she pays her lease. Her fellowship will get more grounded on the off chance that she supposedly is moving in the direction of progress. 6. Clarify what is implied by negative discipline and negative support and recommend how these standards may have affected on Lucy previously. Negative discipline is the point at which a specific merriment has been removed as discipline for the kind of conduct being shown. Negative support is the point at which we stop or maintain a strategic distance from a specific conduct because of accepting a negative result to our conduct. In Lucy’s case she has gotten a proper admonition at her working environment, this implies she could be at risk for losing her employment on the off chance that she proceeds with this kind of conduct. She is additionally at risk for losing her home due to being behind in her lease, and losing her kinship with Jacquie who is her lone genuine companion. These are for the most part instances of the negative disciplines Lucy has acquired because of her conduct. During directing it might be advantageous for Lucy to make the association between her conduct and the negative discipline she will get subsequently. Utilizing negative fortifications would assist Lucy with avoiding the conduct, she can decide to abstain from utilizing liquor as a method of dodging the disagreeable results this decision carries with it. 7. Clarify how impacts from natural displaying in Lucy’s life as a grown-up could help or impede her in contacting her objectives. Helping Lucy to recognize who her good examples have been, and who they are currently, will assist Lucy with having a superior comprehension of why she reacts to specific circumstances in the manner that she does. In the past I trust Lucy’s mother has been the most persuasive individual in Lucy’s life. Lucy has grown up watching her mother’s conduct, this kind of displaying has shown Lucy how to react to unpleasant circumstances. Relating to new good examples in her grown-up life, can assist Lucy with finding different methods of reacting to the

Language Management Relative to Gender, Cultural Background, and Goals of Interaction

There are different speculations that endeavored to clarify and comprehend different get-togethers and social issues. Two of these hypotheses incorporate the regulating and the exact speculations. So as to comprehend these ideas, it might be ideal to know their definitions. The standardizing hypothesis includes the assessment of things dependent on the marks of what is acceptable and what is awful. The allure then of a methodology is dictated by the discernible decisions on its implications.On the other hand, exact hypothesis includes the utilization of perceptions as indicated by solid proof so things can be clarified with exactness and accuracy. One of the most significant utilizations of the regularizing and observational hypothesis is on the standard making part of a vote based system. As per Craig, there â€Å"may be various models of democracy†. In any case, in our general public, we are frequently mistaken for the regulating and observational parts of democracy.As respe cts vote based system, one can even now say that so as to accomplish the genuine substance of an equitable network, the experimental methodology is all things considered alluring. It isn't sufficient that the statutes proposed by the idea of majority rules system directs how and to what degree we accomplish vote based system. Or maybe, it is significant that we additionally depend on exact information and solid proof to decide how and to what degree the proposed just approaches can influence the lives of the individuals who have faith in the idea of democracy.Historical information demonstrates that botches as respects majority rules system included the standardizing hypothesis of popular government wherein our pioneers will in general have been influenced and chosen uniquely as per what vote based system ought to and should be somewhat on what the network entirely and the situation. In the standardizing hypothesis, it is regularly the mean to assess things instead of clarify things . In such manner, it is regularly the situation that under the regularizing hypothesis, solid activities are not decided so as to determine issues.This isn't accurate if there should be an occurrence of the observational hypothesis on the grounds that by something beyond assessing things, clarifying the different social wonders empowers our pioneers to make further comprehension of things with the goal that it very well may be settled by just standards. Vote based hypothesis is observationally alluring as much as it permits the individuals to clarify things with the goal that they can uninhibitedly follow up on it. The law based set up is best for the network since it permits individuals to, exclusively make an assessment and comprehension of things by attempting to clarify the underlying drivers of the problems.In expansion, under the idea of popular government, it is best that choices be put together not just with respect to the premise of what is best for a specific gathering yet for the entire network. The act of vote based system ought not cause to sabotage other equitable privileges of others. This is normally what is reflected in the United States governmental issues since explicit strategies particularly on wars are presently impressions of the voice of the individuals, or a result of free thoughts to decide their pertinence and reasonableness.It is terrible to believe that the vote based standards are currently spoiled with the extended length of intensity of legislative issues and officialdom. Numerous our apparently vote based pioneers, disregard equitable end in return of their own expectations. We ought not overlook that a genuine fair government is an administration for the individuals, by the individuals and of the individuals. The centralization of government particularly of dynamic doesn't mirror the genuine idea of an equitable state.

Can You Become

Can You Become a new version of you? (Did anyone watch Felicity? These lyrics are from the theme song , which JJ Abrams, the creator of the show, wrote. Interestingly, Abrams is directing Mission: Impossible 3, in which Keri Russell stars. Its something with those ladies from the WB, isnt it, Tom?) The second I de-planed, literally, I felt very much immersed in Boston. On the hallway thingy that connects the plane to the airport, I heard an airport employee reference his Smaat Caad. (smart card, in the local accent) Okay, anyway. Im now at MIT! The first thing I did once I got back was go to Annas Taqueria and get a burrito. I didnt even think about how much TechCash I had on my MIT Card, but its a good thing I didnt get a super burrito, since after paying for the regular burrito, I had 81 cents left on my card. After dinner, I went to LaVerdes (grocery store in the student center) and bought a banana. At this point, I had 47 cents left on my card. You know me, living on the edge. My room is great. Im in the same suite as I was last year, but have moved to a larger room with more windows. Now I share a wall with Sam! Last year, I was two rooms away, so sometimes I would call his dorm phone when I wanted to talk to him (and he wasnt online). For some reason, he didnt understand this. Oh well. This year, I can accomplish secret life goal #22: create and use a personalized knocking code. I cant wait!! Notice the unpacking priorities: Look, a river view! Im on the 2nd floor of my building, so you cant see the river well, but trust me, its there. Yesterday, I stopped by 10-100 to say hi to people in the admissions reception room. You may remember Mikey 05 and Alia 05 from Matts blog. They invited me to lunch at the Kendall Food Court. We got lunch with Stephen 05, who majored in Course 7: Biology and is off to Stanford in two weeks for a graduate program in bioengineering. This stud sang in the a cappella group Resonance while he was a student. Were eating right outside of the MIT Media Lab, which is basically the coolest place in the world. Last night, as part of Boston Restaurant Week 2005, I went 33 Restaurant with my friend Rose 05. Before dinner, we walked around Newbury Street, and passed the Boston Public Library and Hancock Tower on our way to the restaurant. This is such a nice walking area, and the evening weather is lovely. Im so excited for Orientation and all of the activities/events that occur in the next couple of weeks =) Also, my friends Spencer 07, Stella 07, and I are associate advisors for a freshman advising seminar. Ill talk more about this in a future entry, and hopefully I can even profile some of the 09s. If youre in the area on Sunday, check out Cambridge Carnival A Caribbean Style Festival. EDIT: I just found out I have Massachusetts jury duty during the first week of school. Stay tuned for an exciting update.

Steinhouse Knitting Mills - 1083 Words

Primary problem: Sine 1988 , sales had been declining steadily. Evidence: 1988 sales-$ 7.5million; 1993-$3.5 million; 1998-$2.7million. Situation Analysis A Environment 1.Low-wage developing countries with an abundant supply of labour provide tough competition to Canada. 2Growing popularity of the ‘ big and tall size’. 3 Trend to ‘dressing down’ or ‘ casual days’ 4 The weather over last few years has hurt business.( Winters were warm) 5 Fashion business usually changes fast. 6 The low value of Canadian dollar relative to the U.S dollar. Summary of environmental opportunities and threats: Opportunities: a Serving ‘big and tall size ‘customer groups and market segments; b. Low value of CDN dollar means lower price for American,†¦show more content†¦B Make bigger push into the USA market Use the strengths of duty free, low exchange rate of CDN dollar and convenient transportation, make a bigger push into the USA. Produce a lot more ‘ Big and Tall’ size and focus on the European style which is different from USA local market. C Make a bigger step into sport-shirt manufacturing business Continue supplying traditional main products, but open a eye on potential new business partners, Based on the JMD success experiences , find out chance to enter Man`s sport T shirt manufacturing business markets. Implementations: 1 Get rid of 10 old machines and buy 10 new modern one;10 old one continue to manufacture the inventory of acrylic/wool sweaters and increase ‘Big and tall’ size;10 new ones would used to produce high-gauge sweaters and mixed cashmere sweaters. 2 Hire several in-house designers to design new styles according to different segments customers` demands; 3 Import some sweaters from low-wage countries labels the brand name Etcetera which target downmarket. 4 Import cashmere from china if the cost lower then $75($50*1.5)/ per sweater. 5 Reset the price for different brands. 6 Use multiple marketingShow MoreRelatedCase Study Steinhouse Knitting Mills (Canada)1608 Words   |  7 PagesLegal: The Apparel industry in general and particularly the Sweater industry is facing problems of declining sales and increased overheads. Steinhouse operates in the higher price band and this sector is dominated by named brands such as Polo and others and departmental stores and the customers prefer such brands over the lesser-known brands such as Steinhouse. Large retailers such as Walmart, prefer to buy directly in bulk from low wage countries such as Bangladesh, China and others. The US market

Drugs And Politics The War On Drugs Essay - 2157 Words

Drugs and Politics The war on drugs has been a great tool to keep the force of U.S drug policies’ in Latin America because the prohibition makes the most successful and profitable failure to transnational corporations. Over the course 100 years of repression history of narcotics, it has become apparent that zero tolerance policies have brought nothing than harm to the working class on a Global scale, especially Mexico. The attempt to eradicate trafficking in narcotics in many of the Latin American nations is a bloody game of failure. There is no measurable correlation that the supply of illicit drugs into the United States is decreasing as a result of this war. So, there is no end to it because of the morality behind the prohibition. The prejudices and myths created to condemn the use of illicit drugs; it formed a moral ground to sustain the ban. This new approach to drugs emerged from a political and social discourse in Latin America. The association of drug use to â€Å"m oral living standards† it was just a way to construct problem to divide and conquer. Therefore, the war on drugs just means that denying and mobilizing resistance to drugs; it could be better understood as a way to increase social and territorial control over lands and people with economic interests. Beatriz C. Labate writes about the use of drugs is seemed as degeneration of the body and soul just as a sin and it must be combated (Labate, 2016, pg. 7). Meaning that to have a successful policy, theShow MoreRelatedThe Stigma And Usage Of Recreational Drugs1582 Words   |  7 Pagesrecreational drugs has shown a positive impact on the community through decrease of incarcerations and medical advancements. This essay argues that although state and local policy changes have shown to be more effective than it’s predecessor set by the Nixon administration, federal oversight and involvement is still crucial to the success of applying a drug policy onto any type of population. Recreational drugs, or otherwise known as club drugs are often described in American media as: Drugs that areRead MoreThe Hippie Generation Changed the World Essay707 Words   |  3 Pagesparents or doing drugs and having sex, Hippies are people who believe that the way to peace is love. They believe that in order to love one another it is important that they accept one another for who they are but the people in their time others did not see this. They just saw kids that were breaking the law. They did many wild things that people other than the hippies frowned upon like, doing many different drugs and experimenting with sex, listening to loud music and holding war protests. OneRead MoreHurt Locker1119 Words   |  5 PagesOctober 2011 Hurt Locker: An Addiction To War The Hurt Locker can give almost anybody the nerves with its numerous suspenseful moments. But what lies inside all the tension filled scenes is a much deeper meaning. Kathryn Bigelow stresses an important message in this Oscar-winning epic. Although the film depicts the gruesome horrors of war, Kathryn Bigelow’s The Hurt Locker is not an anti-war film. The Hurt Locker is a film about James’s addiction to war because it shows his desire tension riskRead MoreThe Zetas vs. Sinaloa Cartel1419 Words   |  6 PagesDr. Cline Blas P. Valdez May 29, 2013 Unit 11: Project Final Draft The War between the two major drug cartels in Mexico, Los Zetas and the Sinaloa Drug Cartel, has exploded to new extremes and is now affecting multiple countries. There are multiple cartels in Mexico who control certain sections of the country, but all have aligned with one or the other of the two Goliaths. 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The poverty level of Mexico has always been high, the country is known to be run by drugs and horrible, inhumane working conditions are common because of outside business coming in and taking advantage of what people will do for little money in the countryRead MoreAnalysis Of The Article Bong Hits And Arms Bands On School 960 Words   |  4 Pageswhich had the words â€Å"Bong Hits 4 Jesus† on it in. This was a violation of the schools rule to not promote illegal drugs (Supreme Court). The case was brought to the Supreme Court, Morse v. Fredrick (2007), and they held, 5-4, that the â€Å"school authorities do not violate the First Amendment when they stop students from expressing views that may be interpreted as promoting illegal drug use† (uscourts.gov). Although in this case the Supreme Court was in favor of Morse, this is not alwa ys the case. Students

The Effect Of Vertical Separation Of Incumbent Firms

In order to answer the above question, we mist first outline what exactly is meant by ‘vertical separation.’ This is when a two stages of one operation in a market becomes housed by two firms, however where one company is the monopoly provider, the parent owner is also the provider of the complimentary good, the owner being the ‘infrastructure manager’. The incentive is to instil competition in the market. Alternatively, when a large company distributes various tasks or a component of a goods production process into sections, either division or geographical, this is also known as vertical separation. The basic problem with this method is, being a natural monopoly allows the owner to prevent or restrict competition due to the scale of market power dominance, as well as alter price, product quality, quantity and so on. Structurally speaking, there are various management options open to the monopoly owner on how to designate the segmented firms, such as vertical ownership, joint ownership etc. To begin analysing the effect of vertical separation of incumbent firms and how well it stimulates competition within that economy, we must firstly keep one idea in mind, and that is what effect would result from the industry or company being managed as a single firm or being segmented into smaller, more focussed firms ie, separated. Economic analyses of vertical separation of firms has lead to two main points regarding the outcome of such a method. 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Sponsorship In The Marketing Communications -Myassignmenthelp.Com

Question: Discuss About The Sponsorship In The Marketing Communications? Answer: Introducation 7-Eleven is an American-Japanese convenience store located in Texas and Chiyoda. The company was established up in 1927 under the name of Totem Stores. Currently, 7-eleven has over 56,000 stores spread across 18 countries all over the world. It also has over 45,000 employees working for the betterment of the company. The company manufactures and sells products that include various types of beverages, prepared foods and gasoline. Due to the sale of these items, the company gain an added advantage over its competitors (7-eleven.com, 2018). Country and Market 7-Eleven is spread across all 18 different international countries. However, the main countries in which it conducts its business are the United States and Japan. The market of the United States comprise of a mixed economic system that consists of both free markets and planned control of the economy. The market in Japan focuses more the industrialisation of services. In terms of manufacturing, Japan is considered as the best country in the global market. Hence, these contrasting type exits in the market of both countries. International opportunities The international opportunity of the company is through the marketing development. This is done by increasing the number of stores. It has already been established that 7-Eleven has set up stores in 18 different countries. However, more expansion can be undertaken by creating marketing opportunities in other developing counties in the world. This can help the store to understand the diversity that exists within the people of other nations. According to Papadopoulos and Heslop (2014), it is necessary for the company to conduct a proper environmental analysis before investing in the country. Research and Sources of Evidence To identify a target market it is essential that managers of a company conduct a proper market research of the country. 7-Eleven need to identify the working capital that is required for its growth in the international market. The support required for storing inventory and the overall resource planning that is required needs to be researched. Evidence of these factors can be obtained by following the market, journals and website information. Assumptions and Limitations 7-Eleven need to assume that the store can gain success in the international market by mitigating all the potential threats. However, the limitation that the store may suffer is the cross-cultural marketing research technique (De Mooij 2015). Adjustments need to be made so that the profitability is maintained and the company can look to be the biggest retail chain in the country. This can provide 7-Eleven with an opportunity to continue its production line and expand into other regions of South Asia. Country The country that the company can target is India. This is because India is a country of diverse people. Hence, the company can manufacture and sell items that are of diverse nature and gain the trust of the customers. Entering into the Indian market economy is not a threat to foreign companies as a business in India is always welcomed. The market structure follows all type of marketing strategies that provide more opportunities for success. Target market As stated by Armstrong et al. (2015), target market helps an organisation to remain precise of the type of customers and the products it needs to manufacture. In the case of India, the target market of 7-Eleven can be the younger generation that aware of the use of technology and take considerable interests in the activities of a supermarket. However, it is required that 7-Eleven elevate their online marketing strategy before targeting the younger generation of the country. GO international decisions and definition of International Marketing According to Morschett, Schramm-Klein and Zentes (2015), international marketing is a simple way to achieve profit by satisfying customers. This implies that the marketing managers of every company need to comply with the satisfaction of the customers by focusing on their needs and value. GO international decision is originated from within an organisation. Most of the times, however, it originates with the motivation that is provided by customers. Sometimes the corporate mission of a company drives the objective of GO international decisions. However, an audit can be done of 7-Eleven that can help in understanding its position. Strength Proper location Equity in brand Weakness Expensive rental cost Expensive labour payment Opportunity Market development Too many products Threat Competitors Availability of online shopping Table: SWOT analysis of 7-Eleven (Source: Created by author) Political Risk The political scenario in India is unstable and because of this, organisations may suffer a huge loss. The change in political figures may hamper the work progress as the parties may demand a cessation of work and bribes for allowing its continuity (Henisz and Zelner 2013). It has been seen that during the election system in India, organisations suffer more loss as people remain occupied in casting their rights for the benefit of the country. Hence, this is can be a huge loss for 7-Eleven after its expansion. Market Risk In India, one of the biggest market risks that a company may face is the fluctuating economy (Mathews et al. 2016). It is seen that the inflation rate of the country is high. This can create huge problems for the people of the country shy away from investing in products. The rate of conversion of currency in the country takes time, as legal documents need to be verified and re-checked by the Government before making it legal. Operational Risk Operational risk can occur due to the losses incurred by an organisation and the failure it had on building up a good business structure. The losses that have been incurred may result from internal as well as external factors (Fantazzini, Dalla Valle and Giudici 2018). In this regard, it can be said that in India, 7-Eleven may have to deal with losses incurred due to the continuous change in political as well as legal factors of the country. Organisations need to change the method of work each time these factors are changed. Ownership Risk According to Schmid, Grosche and Mayrhofer (2016), ownership risk can be considered as an event that may cause hindrance to a company for earning any investment projects. Such hindrance can come from the Government of a country, as many debates and considerations need to be taken into account before undertaking a project. In a country like India, the interference of the Government in organisational activities makes it a challenging factor for any company to continue its investment in a project. However, with proper negotiation it such risks can be mitigated. Financial Risk The financial risk includes the loss of money if a company has a huge number of debts (Dooley 2018). During expansion into a foreign country like India, 7-Eleven may expose the company to such a risk, as they may need to borrow a certain sum of money for the successful expansion of business. Hence, it is important to have proper financial backup particularly with the aim to expand into international market. Figure 1: Risk factors (Source: Created by author) Profit Advantage According to Koh and Wong (2015), the profit of a company helps it to continue its production in the market and expand its reputation. With sufficient profit earned, 7-Eleven can indulge in the innovation of products and satisfy the need of the employees. Employees can be provided with extra incentives because of the profit that has been earned by the company. Hence, earning profit need to be the ultimate goal for 7-Eleven to make successful progress in the Indian market. Unique Product The uniqueness of a product is always an advantage for a company as it helps in gaining a competitive advantage over the rivals. In India, 7-Eleven can introduce new products that can attract the Indian customers to purchase the products for the benefit of the company. The new product that can be introduced is a non-alcoholic drink that does not harm the health of the people. However, it needs to be kept in mind that other companies do not replicate the method used for making the product unique. This can lead to loss of competitive advantage for the company. Emerging Demand The demand for a product depends upon certain factors such as lifespan and the uniqueness that an item sold provides (Cavusgil et al. 2014). The monotonous nature of a product also contributes to its demand as people expect uniqueness in every product. The target market of 7-Eleven in India expects products that are unique in nature and provides an opportunity to remain loyal towards it. Hence, the demand for the products may decline if 7-Eleven does not incorporate new things for the satisfaction of the target market in the country. Excess Capacity The excess capacity of an organisation can be a huge disadvantage as companies may find it difficult to manage the stores (Bloom and Milkovich 2018). This one disadvantage is faced by 7-Eleven owing to the vast amount of stores that it possesses. However, since India is a vast country it is essential for 7-Eleven to maintain excess capacity so that the products can be manufactured easily on demand. This can help the company to maintain the objective that is set out once an organisation decides to indulge in international marketing. Encouraging Entrance Entering into new markets in a country is often encouraged by the Government of a country. However, it is to be seen that proper and legal considerations are kept in mind before allowing companies to establish itself in the country (Petersen, Kushwaha and Kumar 2015). In the case of 7-Eleven, the company can be encouraged to enter the market as it can help in the increase of the economic condition of India. Subsequently, the company can encourage employees to seek employment in the sectors. Strategic Control Strategic control refers to the process preferred by organisations to control the formulation of strategies. The employees involved in making strategies control the execution of strategies in haste. This is done by analysing the marketing situations and ensuring that the strategies are applied after careful consideration of the business factors. 7-Eleven need to control the execution of its strategies as the Indian economy can be unpredictable and can lead to severe problems for the company. Operational Control Larsen, Smith and Rosenbloom (2015) stated that operational control is required in order to ensure that the daily activities of an organisation are aligned with the target objectives and plans. This can help an organisation to identify any flaws in the management and ensure that necessary actions are taken for improving the conditions. 7-Eleven need to ensure that the company in India can motivate employees and educate them about the strategic and sustainable use and allocation of the resources of the organisation. This can help the company to remain focused on the purpose of expansion into the country. Marketing Control Marketing control is the manner in which the proposed marketing plans are monitored and controlled. Adjustments are made to the areas that required changes after the analysis of the market. It has been seen that objective and control co-exist simultaneously and helps in the formation of routes that can help an organisation to make effective strategic decisions. In the case of 7-Eleven, the company need to execute such marketing control policies so that the market of India can be analysed properly. Quality Control This refers to viewing the quality of all the factors that exist in the line of production. It is the duty of the managers to ensure that the qualities of products that are manufactured are consistent (Keegan and Green 2015). This can help in reducing criticism and satisfy the customers. 7-Eleven need to maintain the quality of products that it sold in the other markets to gain the loyalty of the customers. The qualities have to be excellent along with proper quantity and price to attract the attention of the local customers and gain an advantage in the Indian market. Financial Control The financial control of an organisation aims to achieve the desired return on investments. This can help an organisation to manage the finance by reducing the amount of bribes that are provided and other unnecessary investments in the business (Russo and Fouts 2017). This can be done by the use of financial statements such as budgets, operating ratios and other financial tools such as import and export factors. For 7-Eleven, it is another important factor to be considered in India as getting legal documents from the country requires costly procedures. Level of Involvement The level of involvement in the international market depends upon the business a country has in the cross-cultural business (Baker and Saren 2016). The level of involvement can be experimental as well as a policy decision. Either way, it may help an organisation to assess the external business environment of a country. Similarly, 7-Eleven can be involved in the market of India by analysing the profit level it can incur in the market. Hence, it can be recommended that 7-Eleven can secure a low level of involvement initially to analyse the success factors that can be attained. International Marketing Communication and decisions International Marketing Communication (IMC) outlines the essential elements that are required in the marketing framework. The vision, mission and objectives of a company drive the decisions that lead to the incorporation of the marketing mix strategies. According to Samaha, Beck and Palmatier (2014), the target market, segmentation and positioning of an organisation needs to be carefully addressed for the purpose of adapting locally and gaining competitiveness. A cross-reference needs to be made to confirm the points made after the initial analysis. IMC- International Marketing Communication process To ensure that 7-Eleven gain proper recognition in the market, it is necessary that the company set up target audience. This target audience needs to be the younger generation of the country that are involved in purchasing the products sold by 7-Eleven. This can help the company to maintain its competitiveness and ensure that the company can gain an advantage over the local markets that are established in the region of business. Determine communication objectives A communication objectives need to be similar to the marketing objectives of a company (Chen and Xie 2018). It needs to take into consideration the various factors that need to be analysed before setting up any marketing strategies. In this regard, it can be said that the communication objectives need to address the objectives of the company as well. For 7-Eleven, the marketing objective can be to increase profit by ensuring that proper advertising of the company is done in the Indian market. Establish the promotion budget In order to ensure that proper marketing is done, companies need to promote its products to the people. This can help in creating awareness among the customers and gain their attention towards the company (Narver and Slater 2014). However, it is important to consider the finances of the company before investing on the promotional activities. In the case of 7-Eleven, the promotional budget that the company can spend is about $130,000 that includes promotion via advertisement via television and endorsing a product placement policy. Decide on the promotion mix The promotion mix that needs to be undertaken will depend upon the budget of an organisation (Meenaghan 2017). Every organisation need to frame an annual budget keeping in mind the promotion technique that is being used. Hence, the promotion mix that can be adopted by 7-Eleven is the use of social networking sites and the advertisement of products using television and newspaper. This can help in reaching a greater number of audiences, as people of all generation are engulfed in watching television shows in India. Measure promotional results According to Baloi and Price (2013), the promotion of products is done by using various sources within the budget limit of a company. However, it is necessary that a proper promotional channel be selected so that it can be used to reach out to the customers regularly. In the case of 7-Eleven, the company need to estimate the finances required for the promotion of the products so that they can identify the proper method. The results obtained from the use of the promotional technique can be assessed by the amount of sales that a product encounters. Hence, this is another factor that needs to be considered before choosing a promotional method. Benefits of IMC process IMC can help in boosting the sales and consequently can contribute in building up the profit of an organisation. It helps in saving money, time and stress. According to Baker, Hozier Jr and Rogers (2017), the process involved in IMC provides comprehensive yet detailed steps that need to be followed so that the effectiveness of an organisation may increase. The implementation of pull and push strategies adopted in the process can help in satisfying customers by providing the type of product that they want. Conclusion The report can be used to convey knowledge about the importance of conducting an environmental analysis before expanding in international markets. The importance of the analysis is that it helps managers to prepare an organisation in a way that is guaranteed to bring about success. International Marketing Communication can help in identifying the essential elements required for marketing and provide organisations with an opportunity to exist in the market. Key findings To survive in a place like India, 7-Eleven need to provide unique products to the customers. The products need to be of good quality. Apart from this, the company need to abstain from undertaking unnecessary financial ventures that can be problematic for the company in the future. Advice intelligence and insights The external analysis helps in gaining an insight into the Indian market and the intelligence highlights the nature of the Indian market. The insights obtained from the analysis of the marketing environment can help 7-Eleven to cope up with the challenges that they may face in foreign countries after expansion. Relevant implications The implication of the International Marketing Communication can be relevant to the implication of marketing mix for the success of an organisation. The external environment also warrants the analysis of the marketing factors that are required for gaining a competitive advantage. 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